Edutech Emprèn 2021


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Edutech Emprèn 2021

The acceleration programme for entrepreneurs with innovative e-learning business ideas

EduTECH Emprèn is an accelerator programme for entrepreneurial projects in the e-learning sector. Its goal is to provide support for developing the prototype or service, defining the business model and bringing it to life as a company or entrepreneurial initiative with a high growth potential.

EduTECH Emprèn. We believe in education. We reinvent it with you.

With support and co-funding from:


Are you an entrepreneur with a business idea that could change the way we learn? With EduTECH Emprèn, you can make your plan come true. Take part in the UOC's e-learning business accelerator programme and reap the benefits of the knowledge offered to you by the world's first online university and its more than 25 years' experience in the sector.

Mentoring, training, in-house pilot trials and a network of experts and investors are waiting to assist you with your project throughout every stage of its growth and promote it successfully in a market that generated sales in excess of 100 billion euros in 2015.

The projects promoted by EduTECH must innovate in some facet of the field of learning and new technologies (from teaching and motivation to management and administration). They can be based on such diverse technologies as learning management systems (LMS) or social management systems (SMS), learning analytics, smart contents, gamification and serious games, adaptive learning, devices (Internet of Things, IoT; personal devices – BYOD; wearables), immersive technologies (such as augmented reality-virtual reality-360º video), communities of practice or electronic commerce, among others.

EduTECH Emprèn provides support to projects in developing their prototype or service, defining the business model and the starting up of businesses or entrepreneurial initiatives in the education and ICT sector with high growth potential.

The programme consists of two phases – a formal training course followed by tutorials personalized for each project, given at the UOC's centres (and transmitted live) by experts from the UOC and other institutions specialized in the sector.


EduTECH Emprèn Training Programme 

EduTECH Emprèn is a ten-week training programme starting on 18 January. It combines
tutor-supported self-learning online modules and streaming sessions given by experts
from the sector that you can attend in person or watch online.

Depending on the evolution and maturation of the participating projects, the program includes the possibility of accessing individualized tutorials.

During the training and tutorials, participants will work on documentation that will assess the overall evolution of the project: an explanatory canvas of the business model, a pitch, which consists of a video explaining the main aspects of your project, and an executive summary of the project, according to a model provided by the UOC.

The weekly distribution of modules and sessions with the estimated workload per session and weekly is shown below.



Week 1. From 18 to 24 January  (11 h)

Module 1: Start-up (3h)

This module presents the basic aspects of the entrepreneurial process in technology or knowledge-based projects. It sets out the steps needed to transform a great idea into a sustainable business project.

Session 1: Introdution. Project presentation and networking (2 h)

  • Date and time: Tuesday,  19 de January (16:30 h a 18h)
  • Speaker: Hubbik team
  • Description: Explanation of the program: objectives, methodology, calendar, activities. Presentation of the participating projects. Virtual networking.

 Session 2: Innovation as a competitive advantage. Innovation for entrepreneurship (I)  (3 h)

  • Date and time: Wednesday,  20 de January (16:30 h a 18h)
  • Speaker: Enric Serradell
  • Description: The aim of this session is to learn what skills and attitudes are important when planning or starting a business project.

 Session 3: Innovation as a competitive advantage. Innovation for entrepreneurship (II)  (3 h)

  • Date and time: Thursday,  21 de January (16:30 h a 18h)
  • Speaker: Enric Serradell
  • Description: The aim of this session is to learn what skills and attitudes are important when planning or starting a business project The tools and methodologies proposed in Session I are worked on.


Week 2. From 25 to 31 January (9h)

Module 2: Making the most of an opportunity (3 hours)

This module looks to define the business model using a guided process that starts to analyse the different key aspects that make up a business project.

Session 4: Blockchain as a technology for transforming society and businesses (3h)

  • Date and time: Tuesday, 26 de January (16:30h a 18:00h)
  • Speaker: August Corrons
  • Description: The session will examine blockchain technology, paying particular attention to e-learning. Blockchain technology is capable of transforming industry, services and social relationships and revolutionizing the future development of economies and societies.

Session 5: App bussinesses and marketing (3h)

  • Date and time: Thursday, 28 de January (16:30h a 18:00h)
  • Speaker: Carles Garrigues
  • Description: This session looks at the lifecycle of an app, the different models for generating income, app stores and how to raise an app’s profile in a store.


Week 3. From 1 to 7 February(9h) 

Module 3: Evaluation  market (3h).

All business projects are developed in a specific market segment; therefore, we will analyse and describe the segment that applies to our project, contextualizing the sector into which our project will be born, grow and develop.

Session 6: Trends, consumers and market(3h)

  • Date and time: Tuesday,  2 de February (16:30h a 18:00h)
  • Speaker: Pablo Lara
  • Description: To generate a start-up, it is vitally important to know about the main trends and be able to stand up for an idea. Another basic requirement is having a good grasp of the consumer profile so you can adapt your idea to the market.


Session 8: From an idea to a business oportunity (3h)

  • Date and time: Thursday, 4 de February (16:30h a 18:00h)
  • Speaker: Laura Lamolla
  • Description: The aim of this session is to find out how to identify what makes a business opportunity, and spot those ideas that could be turned into one. Once an opportunity has been found, you can move on to producing a business model to exploit it..


Week 4. From 8 to 14  February(12h)

Module 4: Market validation. (3h)

This module focuses on creating value for customers while learning about their behaviour and improving the proposal before taking it to market, dispelling the uncertainty inherent in all innovative projects.

Session 9: Digital learning environtments (3h)

  • Date and time: Tuesday, 9 de February (16:30h a 18:00h)
  • Speaker: Francesc Santanach
  • Description: This session looks at digital learning environments and explores the future of education and the possible business opportunities. We’ll look at what an LMS (learning management system) is, how the concept has evolved over time and how and why they are used. This will lead on to the concept of NGDLE (next generation digital learning environment) and looking at how the future of education is taking shape and the possible business opportunities.

Session 10: Learning analytics. Strategy from the perspective of data (3h)

  • Date and time: Wednesday, 10 de February (16:30h a 18:00h)
  • Speaker: Francesc Santanach
  • Description: This session looks at how data can be collected in an educational environment, the features and, which are necessary and why. We will see how and in what way an educational institution can transform itself so it can make data-based decisions. We will also analyse and discuss the different business models based on this concept that are certain to proliferate in the coming years.


Session 11: Generating bottom-up innovation and creativity sessions (3h)

  • Date and time:  Thursday, 11 de February (16:30h a 18:00h)
  • Speaker: Guillem Garcia
  • Description: An explanation of how to develop a portfolio of innovation projects from a series of ideas, how to employ creativity to generate ideas and how to establish criteria to filter innovation projects. This process is based on how we have adapted the way we streamline innovative ideas at the UOC.


Week 5. From 15 to 21February(12h) 

Module 5: Sales and marketing (3h)

For a product’s launch to be successful, you need to prepare a strategy and answer some basic questions. There’s no point designing a fantastic product or service if you’re not able to offer it to our target audience.


Session 12: Policies, organization, management and leadership in the implementation of e-learning (3h)

  • Date and time: Tuesday, 16 de February (16:30h a 18:00h)
  • Speaker: Albert Sangrà
  • Description: Policies, organization, management and leadership in the implementation of e-learning

Session 13:Entrepreneurship in e-learning with gender perspective(3h)

  • Date and time: Wednesday, 17 de February  (16:30h a 18:00h) 
  • Speaker: Txell Pedreño
  • Description: Reflect on the entrepreneurial process and the situation in the e-learning sector from a gender perspective to incorporate this vision in the definition and execution of the entrepreneurial project.

Session 14: Technological and educational design of learning activities and resources for online education (3h)

  • Date and time: Thursday, 18 de February (16:30h a 18:00h) 
  • Speaker: Lourdes Guardia and Marcelo Maina
  • Description: The technological and educational design of learning activities and resources for online education requires plenty of creativity and planning so that everything is ready when training begins. Design is a key part of the learning processes in tech-based educational models, as it gives training coherence and meaning. Design is an iterative process that involves reviewing what has been created and implemented, and improving it in the next version. This is the only way to guarantee quality and suitability.


Week 6. From 22 to 28 February(12h) 

Module 6: Team (3h).

A team is crucial for building a business project. This module looks at detecting needs and attracting talent.

Session 15: Gamification in learning processes (3h)

  • Date and time:Tuesday,  23 de February (16:30h a 18:00h) 
  • Speaker: Joan Arnedo
  • Description: Gamification consists of studying games' motivational power to harness it for other disciplines where the goal is not just entertainment, such as education. However, before it can be applied correctly, it is very important to assess whether it really is the most appropriate tool and be familiar with its formal design principles to come up with a good solution. In this session, we will introduce gamification and explain how it is applied, presenting a small model so we can analyse what must be borne in mind and how to design solutions within the learning process. All this will be accompanied by examples applied to the UOC itself, and a few surprises.

Session 16: Legal aspects of e-commerce(3h)

  • Date and time:Wednesday, 24 de February (16:30h a 18:00h) 
  • Speaker: Hubbik team + external collaborators
  • Description: A tour of a legal aspects of an e-commerce project. 


Session 17: Market validation and introduction to the tutorial phase (3h)

  • Date and time: Thursday, 25 de February  (16:30h a 18:00h) 
  • Speaker: Hubbik team + mentory team 
  • Description: Analyze the market validation status of the projects and present the mentoring phase and the mentoring team, as well as the working documents: Business Model Canvas, pitch and executive summary. 


Week 7. From 1 to 7 March(12h)  

Module 7: Dispelling uncertainty (3h)

This module helps you assess whether an idea that looks great on paper can be turned into a viable economic activity that is sustainable over time. You’ll get the training needed to understand the economic implications of a business venture and study the specific features of university entrepreneurship.

Session 18: Analysing innovation trends and exponential growth (3h)

  • Date and time: Tuesday,  2 de March  (16:30h a 18:00h) 
  • Speaker: Guillem Garcia 
  • Description: We will analyse innovation trends and exponential growth (driven by the growth of technology and the information and communication boom) and the disruptive effect they may have on individuals, society and business. We will also discuss what consequences they may have on the education sector with regard to how we teach and learn, as well as the potential needs of the employment market that the education sector will need to cover.

Session 19: Cooperative work in virtual environments. Training for online teaching staff (3h)

  • Date and time: Wednesday,  3 de March  (16:30h a 18:00h) 
  • Speaker: Montse Guitert
  • Description: The aim of this session is to reconsider the teacher's role in the digital age and offer strategies for the online teaching process: in the design, implementation, closure and assessment. Thanks to the potential of digital technologies, online teaching is not an individual process; instead it can become a collaborative and transformative activity which fosters processes for teacher innovation and professional development.

Session 20: Success factors of communities of practice (3h)

  • Date and time: Thursday,  4 de March  (16:30h a 18:00h) 
  • Speaker: Sandra Sanz
  • Description: This session looks at the characteristics of communities of practice, and how to differentiate them from other groups and communities and identify the elements that help make them work


Week 8. From  8 to 14 March(9h)

Module 8: Funding (3h)

Funding is a critical factor for getting a project off the ground and developing a business. Entrepreneurs must be aware of the various sources of funding available and be able assess whether or not the tools put into place by public and private organizations for funding entrepreneurial projects are the right fit.


Session 21: Augmented, virtual and mixed reality (3h)

  • Date and time: Tuesday,  9 de March  (16:30h a 18:00h) 
  • Speaker: Luis Villarejo
  • Description: Details on the technologies available today to create innovative experiences in educational settings, and the current and potential applications of these technologies.


Session 22: Systems of evaluation on line. The case TESLA (3h)

  • Date and time: Thursday, 11 de March (16:30h a 18:00h) 
  • Speaker: Ana Elena Guerrero & Xavier Baró
  • Description: Systems of evaluation on line. The case TESLA.


Week 9. From 15 to 21 March(8h)

Module 9: Effective presentations (3h)

A business project's first steps are crucial; we need to generate expectation and attract all manner of resources. We will learn how to interact with the business environment, arouse interest and focus attention on our proposals.

Session 23: Pitch whorkshop (3h -optional)

  • Date and time: Tuesday, 16 de March (16:30h a 18:00h)
  • Speaker: Hubbik team
  • Description: Pitch wohorkshop.

Session 24: The principles of quality management and excellence in e-learning (3h)

  • Date and time: Wednesday, 17 de March (16:30h a 18:00h)
  • Speaker: Mª Jesús Martínez Argüelles
  • Description: The principles of quality management and excellence in e-learning.

Session 25: Presentation of projects (2h)

  • Date and time: Thursday, 18 de March (16:30h a 18:30h)
  • Speaker: Hubbik team & projects
  • Description: Final presentation of projects



Week 10. From 22 to 28 March(5h)

Module 10: Close (3h)

Revision of material. Deadline for completing the modules and the follow-up questionnaires. Preparation of material for the programme report. 


Session 26: Funiversity: Can we attract and keep students to become a global university? (3h)

  • Date and time: Tuesday, 23 de March (16:30h a 18:00h)
  • Speaker: Lluís Pastor
  • Description: This session looks at current trends in learning and focuses on universities’ goals for the coming years: making the most of students' time and promoting lifelong learning in a real and practical way.

-Joan Arnedo: Professor at the UOC's Faculty of Computer Science, Multimedia and Telecommunications. Academic director of the postgraduate programme linked to the official Cisco Certifications. Teaching activities in fields such as object-oriented programming, networks and security.

-Santi Caballé: UOC adjunct professor and researcher. Professor accredited by the Catalan University Quality Assurance Agency (AQU Catalunya). Academic director of the UOC’s postgraduate programme in Software Engineering. He teaches online courses in software engineering and carries out research on e-learning, distributed computing and software engineering.

-Jordi Castells: Industrial engineer (Escola Tècnica Superior d’Enginyeria Industrial de Barcelona, ETSEIB-UPC) and Executive Master in Business Administration (ESIC Business & Marketing School). He is Hubbik's Entrepreneurship and Innovation programme manager.

-August Corrons: He holds a doctoral degree in International Cooperation. UOC professor of Economics and Business UOC, he is an expert in social, charitable and cooperative economics, social and complementary currencies, ethical banking and alternative financing and corporate social responsibility.

-Guillem Garcia: Innovation manager at the UOC’s eLearn Center. Field of knowledge: coordination and innovation project management. Expert in: the design and roll-out of results-oriented "bottom-up" and "top-down" innovation models and strategies, primarily in environments related to e-learning and the knowledge society, and in the management and coordination of innovation projects.

-Carles Garrigues: Professor at the UOC Faculty of Computer Science, Multimedia and Telecommunications and member of the K-riptography and Information Security for Open Networks (KISON) research group. He is a computer engineer with an advanced degree from the Universitat Autònoma de Barcelona, where he completed his doctoral degree as part of the SENDA (SEcurity of Networks and Distributed Applications) research group.

-Lourdes Guàrdia: Director of the University Master's Degree in Education and ICT at the UOC eLearn Center and professor at the UOC Faculty of Psychology and Education Sciences. Expert in the management and coordination of e-learning projects. Between 1991 and 1996, she worked as a professor of Catalan language and coordinated self-learning projects that incorporated ICT at the University of Barcelona and Pompeu Fabra University.

- Ana Elena Guerrero: Professor in the UOC Faculty of Psychology and Education Sciences. Holder of a PhD from the UOC and a llicenciatura degree in Education Science from Ramon Llull University. Coordinator of both the Technology Enhanced Learning (TEKING) research group and the EC-funded Adaptive Trust-based e-assessment system for Learning (TeSLA) project. Her line of research focuses chiefly
on tools for e-assessment and e-learning in general.

-Montse Guitert: UOC professor and coordinator of the Multimedia and Communication course since its beginnings in 1995. This is a compulsory and cross-disciplinary course, offered in Catalan and in Spanish, which aims to ease students’ entry into the University. It has over 5,000 students enrolled per semester and requires the coordination of 70 tutors.

-Laura Lamolla: UOC professor at the Faculty of Economics and Business, specializing in entrepreneurship, strategic management and organization. Currently academic director of the Bachelor's Degree in Business Administration and Management.

-Pablo Lara: He holds an official llicenciatura degree in Information Science and official diplomatura degree in Library and Information Science from the University of Granada. He manages and collaborates on research projects regarding e-learning, social media and information retrieval focusing on information, knowledge and content management. He also participates in forums and courses specializing in e-administration, information retrieval in electronic environments, teacher and institutional training within the organization and e-learning management.

-Mª Jesús Martínez Argüelles: UOC professor at the Faculty of Economics and Business, specializing in entrepreneurship, strategic management and organization.

-Lluís Pastor: General manager of Oberta Publishing, a company specializing in content for group company learning. Director of the eLearn Center, a UOC instrument that facilitates applied research in e-learning, fosters innovation in this field and conveys the value of e-learning as an element that comprises the UOC’s identity both inside and outside the institution.

-Txell Pedreño: She holds an official llicenciatura degree in Market Research and Techniques (UOC) and official diplomatura degree in Statistics (UPC). She has completed postgraduate courses in Digital Marketing and E-commerce (Escola d’Administració d’Empreses-UB) and in Innovation Management (UOC). She has worked as a coordinator for the Yuzz programme, which supports young technology-based entrepreneurship. She is currently a Hubbik entrepreneurship officer.

-Albert Sangrà: Academic director of the UNESCO Chair in Education and Technology for Social Change at the Universitat Oberta de Catalunya (UOC). Researcher with the Edul@b research group, professor at the Faculty of Psychology and Education Sciences and director of the Government of Catalonia's Industrial Doctorates Plan. Winner of the 2015 Award for Excellence in E-Learning, awarded by the World Education Congress, and recognized as the EDEN Senior Fellow by the European Distance and E-Learning Network (June 2015).

-Francesc Santanach: Manager of the UOC’s eLearn Center Lab. His knowledge areas include management, administration and development of national and international projects in the field of online teaching and learning, team management, design and implementation of systems and architecture for e-learning and integration of educational resources into learning platforms and for different access devices, digital resource management and authorship systems.

-Sandra Sanz: She is a professor holding a doctoral degree from the UOC in Online Community of Practice Management. Her main line of research is the analysis, description and definition of communities of practice and the search for models to improve their operation and performance.

-Enric Serradell: Director of the MBA  programme (UOC). He is focused on studying intangible elements' impact on organizations, new forms of organization, culture, communication, strategy and knowledge management.

-Lluís Villarejo: Director of Tools for the UOC community. Field of knowledge: language technologies, artificial intelligence and augmented reality. Expert in: implementation and development of machine translation technologies, computer-assisted translation, textual analysis for opinion mining and sentiment analysis, information extraction and corpus compilation, automatic learning with artificial intelligence and content management in augmented reality search engines.



Filmclub, "Learning through film"

Best entrepreneurial project SpinUOC 2018

This project uses cinema as an educational tool for both teacher and students around the world. Filmclub is an open and collaborative digital platform that brings films and documentaries into the classroom as study materials, whether for mathematics, science, history, philosophy or the arts. The platform reduces the time and energy educators spend selecting materials for their classes.


PotMath, "Virtual reality to overcome learning difficulties"

Best presentation SpinUOC 2018

PotMath here virtual reality has been used to improve how students with learning difficulties (ADHD, ADD, dyslexia, crossed laterality, dyscalculia, FASD, etc) learn through this website that uses neurocognitive stimulation applications. Models with spatial orientation and movement are used to activate areas of the cerebral cortex. Immersive virtual reality helps make the exercises even more effective, as there is a greater impact on the areas involved in learning. The exercises are gamified, easy, enjoyable and take up little time. 

The UOC has numerous e-learning experts and teachers in terms of education, company management and technology to achieve the objectives set out in Proposal One. It also has a community of over 100,000 people, including students, alumni, professors and researchers who could pilot the projects that emerge from EduTECH Emprèn 2018. In other words, the programme will offer its recipients the possibility to test or validate the products or services that are being developed with the members of the UOC Community, be it through one of its programmes, faculties, specific events, or otherwise.

In addition, with Hubbik, the University boasts a collaborative ecosystem based on coordination among the University’s resources and services with support from a network of external collaborators in the field of entrepreneurship and open innovation who offer complementary services, such as incubators and finance networks. Of all the Hubbik entrepreneurship support programmes, SpinUOC stands out. This is the UOC community's support programme for entrepreneurship and transferable knowledge.

Towards the end of 2016, under the Hubbik framework, the UOC created Invergy, the University’s investment vehicle for start-ups with social impact, as part of its third mission. This mission is to foster the economic development of society through the momentum of innovative enterprises and entrepreneurship projects, strengthening the links between the business world, knowledge and society.

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