Communication for entrepreneurs

Communication for entrepreneurs

Communication for entrepreneurs
Know how to transmit a business idea with passion and seduce potential investors, convince strategic partners or attract potential clients

Capsules with documents, videos and self-assessment questionnaires to inform the entrepreneur about basic aspects of project communication and marketing, with the aim of designing an effective communication strategy and implementing a communication and marketing action plan adapted to the entrepreneur's needs.

This course is part of Guidance in the entrepreneurial process program with other programmes  previously offered by Hubbik: Business Idea Generation and Maturing, Legal Issues for Entrepreneurs,and Funding Entrepreneurial Projects.

 

With de support of:

logo FEDER

Efficiently focus and manage the communication of a business project during the development phase.

Specifically:

  • Branding aspects that must be taken into account during the brand creation process.
  • Techniques for maximizing the impact of actions presenting the project to external agents.
  • The methodology that should be used to develop a communication strategy that is both effective and adapted to the project's needs.

Research staff and entrepreneurs working at the UOC who have a business idea that could be transformed into a business option.

Theoretical training animated with video presentations that help give concrete form to each module's content. At the end of the course, a questionnaire is completed to verify the knowledge .

The training programme is structured in seven modules that enable the main communication needs of entrepreneurial projects to be structured in their different phases.

Module 1: Branding and identity

  • Basic principles in communication. Ability to analyse the audience and adapt the discourse to their features.
  • Building slogans.
  • Naming.
  • Storytelling in communication.

Module 2: Design and corporate image

  • The corporate image.
  • The logo.
  • Development of basic communication products.

Module 3: The art of presenting

  • The core ideas.
  • Planning and scripting a presentation.
  • Audiovisual support: designing attractive presentations, focused on the audience and targeting their interests.

Module 4: Your elevator pitch

  • Investor types.
  • The one-sentence pitch.
  • Components of an elevator pitch.

Module 5: Attending industry fairs: successful practices

  • How to choose a fair.
  • Participation options: visitor or exhibitor.
  • Actions before, during and after the fair.

Module 6: The communication strategy

  • A communication strategy to efficiently give visibility to a project.
  • External and internal analysis of my project.
  • Messages, audiences, objectives and strategies. How do I develop an "executable" communication action plan that is matched to my project's needs?

Module 7: Digital marketing for entrepreneurs

  • What is digital marketing?
  • Online positioning: content marketing.
  • Managing social media.
Success stories

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